Legal
This Privacy Policy explains how Cash South Ltd (“we”, “us”, “our”) collects, uses, stores, and protects your personal data.
We are committed to safeguarding your privacy and complying with all applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations (PECR), and, where applicable, the UAE Personal Data Protection Law (PDPL).
This policy applies to all users of our website and services, including individuals located in the United Kingdom, the United Arab Emirates (UAE), and other international regions.
Cash South Ltd
Trading as: Amica Smart Homes - Amica
Registered address: Amica Smart Homes, Unit 4A Wessex Park, Somerton Businesss Park, Somerton, Somerset, TA116SB
Company number: 11697903
Email: support@amicasmarthomes.com
Telephone: 01935 350850
We design, install, and maintain smart home and building automation systems, including audio-visual, networking, CCTV, environmental controls, and specialist automation systems for residential and commercial properties.
We act as the Data Controller for personal data collected through our website, communication channels, and support systems.
We may collect and process the following categories of personal data:
a) Information you provide to us directly
- Name
- Email address
- Phone number
- Installation or project details
- Property or site address
- Support request information
- Contract, billing, and payment details
b) Information collected via our website
- IP address
- Browser type and device metadata
- Pages visited, time on site, referral sources
- Cookies and tracking data (see Cookie Policy)
c) Information collected during installation or support
- System configuration data
- Serial numbers and device IDs
- Remote diagnostic and system health information
- CCTV system details (we only access footage with explicit permission and when necessary for support)
d) Communications
- Emails and call notes
- Support ticket history
- Quotes, invoices, and contract records
International users, including UAE visitors
We may collect and process personal data from individuals located outside the UK, including those in the United Arab Emirates (UAE), when they visit our website, make enquiries, or request services.
a) To respond to enquiries and provide quotations
Lawful basis: Legitimate interests / Steps to enter into a contract
b) To deliver installation, maintenance, and support services
Lawful basis: Performance of a contract
c) To provide remote diagnostics and technical assistance
Lawful basis: Performance of a contract / Legitimate interests
d) To manage support or service contracts
Lawful basis: Performance of a contract
e) To improve our website, services, and customer experience
Lawful basis: Legitimate interests
f) To send service-related updates or important notices
Lawful basis: Performance of a contract
g) Marketing communications
Lawful basis: Consent
You may withdraw consent at any time.
h) Compliance with legal or regulatory obligations
Lawful basis: Legal obligation
We only share your information when necessary, and we never sell personal data.
Your data may be shared with:
All third parties are bound by confidentiality and GDPR-compliant processing agreements.
Your data may be transferred to or stored in locations outside the UK, including when:
Where transfers occur, we ensure appropriate safeguards, such as:
Additional UAE clarification:
When personal data is transferred from the UAE to the United Kingdom or other countries, we implement appropriate contractual and security safeguards in accordance with the UAE PDPL and other applicable laws.
We retain personal data only as long as required for the purposes described in this policy.
Typical retention periods:
Where possible, data is anonymised or securely deleted when no longer required.
Depending on your location, you may have rights including:
- Right to access your personal data
- Right to rectification of inaccurate data
- Right to erasure (“right to be forgotten”)
- Right to restrict processing
- Right to object to processing
- Right to data portability
- Right not to be subject to automated decision-making
- Right to withdraw consent at any time
UAE visitors:
Individuals located in the UAE may contact us using the details below with any privacy or data-related enquiries.
To exercise your rights, email us at: support@amicasmarthomes.com
We use cookies to improve website functionality, analyse usage, and personalise content (where applicable).
Types of cookies we may use:
- Essential cookies
- Analytical/performance cookies
- Functionality cookies
- Advertising cookies (only with consent)
You can adjust your cookie preferences via our cookie banner.
We take appropriate technical and organisational measures to protect your data, including:
While no system is entirely risk-free, we take all reasonable steps to protect your information.
We do not knowingly collect personal data from children under 16 without parental or guardian consent.
Our website may include links to third-party sites.
We are not responsible for the privacy practices of those sites.
This policy may be updated from time to time.
The “Last updated” date at the top reflects the latest version.
For questions, concerns, or to exercise your data protection rights, please contact:
Cash South Ltd
Trading as: Amica Smart Homes - Amica
Registered address: Amica Smart Homes, Unit 4A Wessex Park, Somerton Businesss Park, Somerton, Somerset, TA116SB
Company number: 11697903
Email: support@amicasmarthomes.com
Telephone: 01935 350850
For UAE visitors:
You may use the same contact details for any enquiries related to the UAE Personal Data Protection Law (PDPL).
